Our Responsible AI Policy as a Cutting Systems Manufacturer
We recognize that AI is and will continue to impact the marketplace. While AI has the potential to create content, assist in repeatable tasks, and add efficiency to business operations, we’re taking a purposeful approach to use it responsibly.
Here’s how we think about AI as a cutting systems manufacturer:
- We believe in the responsible design, development, deployment, and operation of AI technologies.
- We believe in a human-centered approach to AI that empowers and augments professionals.
- We believe that humans remain accountable for all decisions and actions, even when assisted by AI.
- We believe in the critical role of human understanding and experience and place specific value on the expert knowledge of subject matter experts. It’s the individual knowledge and expertise held internally that differentiates a company.
- The human touch must be present in all finished work on our website.
- We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions.
- We commit to never knowingly using generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
- We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.
How We Use AI Today
While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing. This may extend to content creation for blogs, social posts, email, and long-form content.
We use a collection of Software-as-a-Service (Saas) products for:
Content creation
Use case examples: taking our original work and producing derivative content for abstracts, assisting in the creation of outlines and content pieces we use to inform our customers and contacts, ideation for new content topics, etc.
Review Business Information
Use case examples: review documents/contracts, summarize presentations
Research
Use case examples: SME interview session preparation, keyword research, keeping on top of industry trends and developments
Editing
Use case examples: grammar, spell check
Metrics
Use case examples: custom marketing ROI reports, lead tracking/scoring, website performance
About This Document
A version of this manifesto was originally published by the Marketing AI Institute. It serves as an open template for other organizations that want to pilot and scale AI in an ethical way. We invite you to use these principles under a Creative Commons Attribution-ShareAlike license as a starting point for your own responsible AI policies and practices. This Creative Commons license lets others remix, adapt, and build upon the work, even for commercial purposes, as long as they credit the source and license their new creations under identical terms.